Welcome back legends! Back to announcing our highly anticipated Business of the Month for July 2021...Consolidated Pastoral Company! We recently chatted to the team over at Consolidated Pastoral Company about what impact they have seen since implementing TradeMutt gear on site.
Business: Consolidated Pastoral Company
Consolidated Pastoral Company (CPC) is an Australian managed, UK owned Agrifood business with an enterprise value in excess of $750 million. It owns and operates a portfolio of 9 cattle stations with a carrying capacity of 300,000 head of cattle across 3.6m hectares of land in Australia. The company also holds a 90% interest in Juang Jaya Abdi Alam (JJAA) which owns and operates two feedlots in Indonesia.
The majority of our team are based in remote areas of the country, away from their families and friends so mental health is always a priority for CPC, but it is a key focus in 2021. CPC works hard to ensure that our teams are supported through employee assistance programs, professional speakers and training programs. This includes upcoming visits to our stations from Psychs on Bikes, which is an organisation of mental health professionals riding motorbikes to raise awareness of mental health issues in rural and remote communities.
According to the National Rural Health Alliance, rates of self-harm and suicide increase with remoteness suggesting that there are very significant mental health issues to be addressed in rural and remote areas. Commenting on the initiative, Troy Setter, Chief Executive Officer of CPC said “With induction training starting in February for our new team members, we wanted to flag right from the start that mental health is a key priority for all of us.
“What better way to start that conversation than with a loud and vibrant workshirt and sharing Trademutt’s story? Love the shirts or hate them, they’re certainly a talking point.” CPC purchased Ventura shirts for the whole team - from the Brisbane head office to the cattle stations in Queensland, NT and WA. Troy added “We even sent one to our new owner, Guy Hands, who thought it was a wonderful cause to highlight. I’m certain that his shirt will trigger many conversations in his London-based board rooms.”
Our teams are now encouraged to wear their shirts on the same day each week to raise awareness and continue conversations about mental health – and to remind people that they’re not alone, ever! We hope that by wearing our shirts out and about, it’ll promote important conversations, some laughs and perhaps encourage other businesses to invest in mental health awareness and jump on board the Trademutt train!