Welcome back legends! Back to announcing our highly anticipated Business of the Month for August 2021...Corteva Agrisceince! We recently chatted to the team over at Corteva Agrisceince about what impact they have seen since implementing TradeMutt gear on site.
Business: Corteva Agriscience
Our journey with TradeMutt started in 2019 when we first found out about the awesome shirts that started conversations.
“Up until then, TradeMutt’s workwear had mostly been taken up by the building, construction and mining industries, but we could see a lot of similarities in the rural communities where Corteva works with resellers and farmers,” Karen Deane, Communications Manager said.
“While we had no way of knowing what 2020 had in store for us all, at the end of 2019 we acknowledged the tough 12 months Australian farmers had endured after fighting fires, drought, and floods, and distributed more than 500 unique Corteva TradeMutt shirts to agricultural suppliers, staff and customers.
Karen said the impact the TradeMutt shirts have had on Corteva staff and company culture cannot be overstated.
“The shirts have created so much more awareness of the importance of reaching out, asking if someone is ok and starting conversations on a regular basis,” she said.
“Internally, we have now created a focus group which involves a member from every department, customer facing or not, to discuss what we are doing to ensure all staff feel supported and how we are getting the message out there and more importantly helping people.
“Through our employee assistance program, every member of staff has been offered mental health awareness training, so we all feel comfortable and fully equipped to have conversations and steer people in the right direction towards help if needed.
“Beyond our own office walls, out on the road for our sales managers, it is amazing to hear how customers are opening up to a conversation based simply on the TradeMutt shirt.
“We’re hearing how farmers are sharing worries of their own that we would never have known about otherwise. Mother nature has a huge impact on farming in positive and negative ways, which is particularly challenging, so as a company we feel humbled that this relationship with TradeMutt have allowed us to play a part in supporting our farmers in a new way.
“Regardless of the sector, I would encourage all businesses and companies to consider how they can collaborate with TradeMutt. The shirts are great quality, they’re unique and they 100% do what they say they will – start a conversation!”